ANDRE RUCKER X ESPN

Is the NBA obsessed with hand care? According to ESPN, a simple sideline habit has evolved into a leaguewide ritual—players now rely on rosin powder and hand cream to improve grip and protect their hands during games. To bring the story to life, ESPN tapped Andre Rucker. Leaning into his signature approach, Andre delivered bold, hilarious, and story-driven visuals that are as compelling as they are unforgettable. Click here to view the feature on ESPN.com.