SANDRO HELPS DOVE RING IN THE NEW YEAR

In the early morning hours of New Year's Day, Dove launched part of its new campaign, Unready for Anything. It appeared on billboards in Times Square, and Leicester Square and Carnaby Street in London. The clever concept was born from a collaboration between Dove, Ogilvy NY/London, and Sandro. "We're finding beauty in those 'unready' moments, showcasing the remnants of celebration-the glitter, the confetti, the smudged colors—as a testament to experiences lived fully." - Camilla Clerke, global executive creative director for Unilever at Ogilvy. The campaign will roll out slowly throughout the year.