Creative Technologist and Producer | Liz Miller Gershfeld

Liz Miller Gershfeld is a name you may already know. With over two decades of experience as an art producer, she has shaped and led visual campaigns for some of the world’s most recognizable brands.

Wherever the future of visual storytelling is taking shape, you’ll find Liz at the forefront. Over the past three years, she’s immersed herself in the evolving landscape of AI—committed to finding transparent, responsible ways to integrate emerging tools into the creative process.

In her new role as Creative Technologist and Producer, Liz helps bridge the gap between traditional production methods and advancing technologies. Her foundation in legacy creative systems grounds her approach, allowing her to guide clients with clarity, discipline, and deep respect for the craft. Whether it's language models, image generation, or video synthesis, she brings a steady hand—and a critical eye—to their implementation.

CG&A is proud to offer Liz’s expertise to clients looking to explore AI not as a shortcut, but as an intentional extension of human creativity—one rooted in inclusivity, ethics, and intelligent collaboration.

Offerings:

Creative AI Residency
A short-term, in-person collaboration designed to help individuals or teams work with generative tools in a focused, applied way.

This is a working engagement. Liz will assist with defining goals based on what your team is trying to explore or create through idea development, workflow testing, and real-time experimentation.

Strategic AI Production Design
An early-stage engagement to define how AI tools might contribute to a specific project.

This includes identifying where generative methods can be useful, clarifying risks or limits, and outlining a practical path forward. Liz works closely with project stakeholders to align ideas with execution and avoid dead ends.

Embedded AI Creative Producer:
LIz joins your team to help shape and support work that involves generative tools.

This role often involves creative direction, workflow design, and hands-on support across phases of development. Liz brings a producer’s perspective and a working knowledge of how to integrate AI tools into existing processes without losing creative control.

Studio Experiments & Concept Prototyping
As part of Liz's creative work, she works under the pseudonym, Not Liz AI. This is a gesture of transparency and an acknowledgement of the collaborative nature of working with AI tools.

Liz develops experimental projects which include short films, visual studies, and interactive tests and tools. She offers behind-the-scenes sessions that walk through how the pieces were made. These sessions help teams understand what went into the work and offer new ways to think about what creative AI can do in real contexts.