Creative Director, AI | Beth Huerta

Immersed in visual storytelling for two decades, Beth Huerta's background in photography, editing, and artist representation informs an approach that is both artistic and perceptive.

Her visual instincts were first shaped onstage. After earning a BFA in Dance, Beth began her career as a choreographer and showgirl—an experience that deepened her understanding of how gesture, staging, and presence can tell a story without a single word. That foundation in physical storytelling continues to guide her process across mediums.

As Senior Agent and Editor at Candace Gelman & Associates, Beth represents a roster of renowned visual artists working in photography, motion, and CGI. In her expanded role as Creative Director, AI, she also partners with clients to create emotionally rich, distinctive generative visuals—whether drawn from her own evolving body of work or shaped in collaboration with others exploring new creative ground.

Beth brings curiosity and intention to every project, shaped by composition, narrative instinct, and decades of partnership with artists across disciplines. CG&A offers her vision to clients looking to explore AI as a thoughtful tool for creative development and experimentation.

Offerings:

AI Visual Development
Known for her sharp curatorial eye, Beth brings deep experience in photography, editing, and artist representation to her work—helping clients craft distinctive image and motion assets using AI. She translates mood, tone, and reference into cohesive, visually aligned outcomes for concept development, commercial projects, and editorial use.

Visual Refinement & Creative Direction
Beth offers guidance for shaping and strengthening AI-generated content, drawing on her background in curation and narrative development. Whether establishing a visual language or refining the arc of a sequence, she helps creatives bring clarity, consistency, and intention to their work.