BRAYLEN DION X NIKE CHINA

Shanghai-based Bloc Productions found Braylen when they saw a project that he shot for Nike US. They were in the beginning stages of designing the campaign for Summer 23. Inspired by Braylen's soulful work and his ethereal use of light, Bloc and Nike dreamt up a gorgeous approach to their campaign. They would use Braylen's aesthetic to impart a sense of optimism and freshness (by incorporating the soft glows of light and genuine emotion that sets Braylen's work apart). Braylen traveled over 7000 miles to shoot in China. He brought with him his raw excitiment and passion, and brought back these stunning images. Bloc and Nike are over the moon. Congrats Braylen!